Education and Enrollment Marketing Resources

We are more connected than ever, yet our connections are often anything but personal. The digital revolution has given us unfettered access to Information. A quick search of the internet results in thousands–if not millions–of answers to any question we may have. This has resulted in families taking charge of their research process. Gone are the days of families reaching out to your school at the beginning of their journey; they are taking charge of their research process when considering educational options for their children. Amidst this shift, schools often struggle to actively nurture families through their exploration. However, marketing automation offers a solution, enabling schools to engage with families in a personalized and meaningful manner. In this blog post, we'll delve into how marketing automation can bridge the gap, ensuring families feel valued, understood and known throughout their decision-making journey. Understanding a Family’s Unique Journey It is essential to understand the journey families undertake when considering a school for their children. Spoiler Alert: It’s not a one-size-fits-all approach. Yes, your website needs to speak to all families, however, the journey you create for each family group (persona) is different. From the initial research phase to the final enrollment decision, families go through various touchpoints where they seek information, reassurance, and guidance. By mapping out this journey, schools can identify key opportunities to engage with families and provide them with the support they need. Personalized Communication One of the most powerful aspects of marketing automation is its ability to deliver personalized communication at scale. By leveraging data insights and segmentation, schools can tailor their messages to the specific needs and interests of each family. When content is personalized, families begin to develop a deeper connection to the school because they feel understood and known, even if they haven’t spoken to a human yet.