Fractional Director of Marketing and Communications

Fractional Director of Marketing and Communications

MARKETING. COMMUNICATIONS. ENROLLMENT. ADVANCEMENT.

A Collaborative and Integrated Partnership


Navigating the unique complexities of marketing, communications, and enrollment in a school setting requires seasoned expertise. Over the course of six to twelve months, we integrate with your team to envision and identify new opportunities, optimize workflows, craft strategic blueprints, maintain project momentum, and ensure accountability.


Whether you are a school on the precipice of growth and need someone well-versed in the nuances of school culture to help you get to the next level, or you are a well-staffed team that would benefit from another perspective, our Fractional Marketing and Communications Director services can help you achieve your school's goals.


What is a Fractional Director of Marketing and Communications for Schools?


A Fractional Director of Marketing and Communications for schools is a seasoned strategist specializing in providing part-time or fractional leadership in marketing and communications, uniquely designed to meet the needs of educational institutions.


Differing from a traditional full-time hire, a Fractional Director offers their wealth of expertise and guidance on a flexible schedule, offering schools access to senior-level experience without the obligation of a full-time payroll commitment.


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ALL THE EXPERTISE. A FRACTION OF THE INVESTMENT.

How a Fractional Director of Marketing and Communications Can Serve Your School

Marketing Plan Development

We delve into your school’s goals, target audience, and competitive landscape to create a strategic marketing plan. This comprehensive strategy outlines actionable steps, from brand positioning to admissions campaigns, ensuring your marketing efforts are cohesive, targeted, and effective in driving your school's growth.

Donor Stewardship Strategy

Build lasting relationships with your donors. Recognizing the importance of donor engagement in school funding, we develop personalized stewardship plans to nurture and deepen relationships with your donors. With a focus on storytelling, our approach ensures meaningful engagement, appreciation, and ongoing communication, laying the foundation for sustained support.

Tech Stack Optimization

Elevate how you use your technology. We evaluate your current digital marketing and communications tools and systems, identifying opportunities for integration, automation, and simplification. Our goal is to ensure your technology stack supports your marketing and communications efforts seamlessly, enhancing productivity and maximizing your investment.


Communications Plan Development

We design a detailed communications strategy that aligns with your school's mission and marketing objectives. From internal messaging to external outreach, this plan ensures consistent, impactful communication with all stakeholders, fostering a strong school community and enhancing your school’s reputation.

Stakeholder Report Writing

Compiling, analyzing and reporting on your marketing and communications data is time-consuming. Tailored to meet the needs of your diverse audience — from board members to parents and community partners — we craft clear, insightful, and engaging reports. Strengthen transparency and trust by highlighting achievements and progress toward strategic goals.

People and Processes

We assess and refine your school’s operational workflows and team dynamics, focusing on efficiency and effectiveness. By streamlining processes and enhancing team collaboration, we help you create an environment that leverages your staff’s strengths to achieve your strategic goals.

The Benefits of a Fractional Director of Marketing and Communications for Your School

Cost Effective Expertise

Your school can tap into high-level expertise at a fraction of the cost of hiring a full-time director, making it a more budget-conscious and approachable option for schools.

Specialized in Education Marketing

Choosing a Fractional Director of Marketing and Communications with experience in schools ensures the insights and strategies are tailored to the unique culture of international and independent education.

Strategic Guidance

They provide strategic direction and leadership in developing comprehensive marketing and communication plans and enrollment communication strategies that align with your school's goals and mission.

Flexibility

Perhaps you need to fill a gap in your team or you're not ready to hire full-time, adjust the level of support based on your current needs, whether it's a short-term project or ongoing assistance.

FRACTION DIRECTOR OF MARKETING AND COMMUNICATIONS

FAQ's

  • What is a fractional Director of Marketing and Communications for Schools?

    A Fractional Director of Marketing and Communications for schools is a strategic professional who offers part-time or fractional leadership in the areas of marketing and communications specifically tailored for educational institutions.


    These professionals bring extensive experience and knowledge in crafting and executing comprehensive marketing strategies that align with the unique needs and goals of schools. They work closely with school administrators and stakeholders to develop targeted plans to enhance brand visibility, drive enrollment, and strengthen community engagement. 

  • How does a Fractional Director of Marketing and Communications differ from a full-time director?

    Unlike a full-time director, a fractional director offers their expertise on a flexible basis, allowing schools to access high-level talent without the commitment of a full-time salary.

  • What services does a Fractional Director of Marketing and Communications typically offer?

    Fractional directors provide strategic guidance, develop comprehensive marketing plans, oversee communication efforts, optimize enrollment management strategies, and offer expertise in digital marketing and technology integration.


  • What are the benefits of hiring a Fractional Director of Marketing and Communications?

    Benefits include cost-effectiveness, flexibility, access to specialized skills, strategic guidance, enhanced brand visibility, efficient resource utilization, adaptability to market changes, and measurable results.

  • How long does a partnership with a Fractional Director of Marketing and Communications typically last?

    Partnerships can range from 6 to 12 months or longer, depending on the school's needs and the scope of the project.


Contact Maryanne Today

Please fill in the form to inquire about our services or schedule a discovery call.

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